Boomerangs
a New England thrift store
Problem
Reinvigorate excitement for secondhand summer wear for a local thrift store.
Insight
Many people love to visit the beach and catch some waves during the summer months.
Solution
Create a quirky, oceanic creative direction for models to showcase sustainable clothing and decor inspired by marine life.
Take a journey…
Under the Sea
This summer collection was published in a three part series on Instagram. This kind of thematic, editorial shoot laid the foundation for similar campaigns for the retailer.
All models featured are real Boomerangs employees.
To bring the outfits to life, the items were staff picked and appeared on an in-store clothing rack throughout the month.
Social Media Manager
Courtney Lee
Social Content Creators
Kathryn Capo
Johnny Peguero