BEHR PAint
monthly social posts for timely hues
Problem
BEHR Paint highlights a seasonal shade every month to increase awareness of their wide collection.
Insight
Poetry can be a form of persuasion. Especially for colors found in nature.
Solution
Set the mood for their next paint job with a monthly social post that poetically defines a selection of colors.
March
Jungle Camouflage
N350-4
Wash away the winter blues and sprout something fresh and relaxing with our March Color of the Month, Jungle Camouflage. This shade is perfect for areas with plenty of daylight, and ideal for transitional spaces that balance dramatic shadows with soft illumination.
April
Adirondack Blue
N480-5
Breathe new life into your space with April’s Color of the Month, Adirondack Blue, a misty blue picked by our designers.
Copywriter
Johnny Peguero
Art Director
Riki Komachi
Creative Director
Adam Balough
Jason Moussalli
Project Manager
Tanya Gideonse-Wright
Brand Supervisor
Elliott Klein
Brand Executive
Keziah Zimmerman
Digital Producer
Nat Wilkes