GEICo
It’s easy to GEICO
Problem
Increase awareness of GEICO’s newest platform: It’s easy to GEICO with paid social posts.
Insight
People are immediately turned off by ads that look like ads, especially on social media.
Solution
Pair familiar social formats with the brand’s witty humor to demonstrate GEICO’s ease of use and versatility.
Vintage Media
An ode to modern tech’s predecessors.
Who needs a car phone when you have Emergency Roadside Service on the GEICO app?
Easy photo estimates are in! Aesthetic grain is out!
Before the Cloud, there were floppy disks!
Ornamental Oddities
For whatever you protect, GEICO doesn’t judge!
Be it your creepy, porcelain clowns…
…Or protection from your hazard-prone family.
Oddly Satisfying
Because smashing sand is more satisfying than smashing your stuff.
How will you destroy?
Wind.
Hail.
Grubby Hands.
Surprise Me.
Copywriter
Johnny Peguero
Kiku Gross
Art Director
Kenny Numic
Isabelle Cookson
Creative Director
Anne Love Feild
Chris Martin
Digital Producer
Chelsea Dornan
Strategist
Amanda Festa
Project Manager
Jennifer Henrick
Account Manager
Ella Cobleigh
Mariana Valenzuela