LILY
Putting health above all
Problem
Pharmaceutical drugs are expensive and people know this.
One in five adults say they trust pharmaceutical companies “a great deal” or “a fair amount” to act in the public's best interests.
Insight
A large spend of pharmaceutical marketing goes into expensive TVC, social ads and sponsorships.
COnceptual Solution
The company can appeal to the public with a minimally designed, awareness campaign that focuses on their Lilly Cares Foundation.
The Lilly Cares Foundations gives low-income patients access to medication at no cost.
